- WCAG Accessibility Standards
Responsible for the front-end design of Veritas Health properties. Over the course of 8 years, we updated from a non-responsive, non-mobile friendly site, to a fully responsive custom Drupal theme.
Established the company’s first accessibility guidelines for all sites, meeting WCAG 2.1 AA standards. Created internal documentation, updated brand style guides, worked with a third party to audit and remediate accessibility issues on our sites. Improved Google Lighthouse accessibility score from an average of 55 to 100/100. Captioned 250 videos, and managed audit and re-writing of over 1,000 alt tags for medical imaging.
Coached visual designer on wireframe development, introducing component design.
Improved time on page for Doctor Profile redesign by 42% and improved click-thru-rate for appointment requests from 0.2% to 4%.